The external environment can be divided into the microenvironment, which consists of suppliers, marketing intermediaries, and customers, and the macro-environment, which consists of the demographic, political, economic, socio-cultural, technological, natural, and legal environments. Indian marketing environment indian marketing environment for global marketers india is not just a single country, it is further divided into tow different countries india and bharat india is looked and appreciated by the whole world. A business is subject to an external social environment and also its own internal social environment the external social environment provides both risks and opportunities for a business. Retailing in india is one of the pillars of its economy and accounts for about 10 percent of its gdp the indian retail market is estimated to be us$ 600 billion and one of the top five retail markets in the world by economic value.
Marketing environment refers to the forces or variables of the outer and inner environment of a firm that affects the marketing management's ability to build and maintain the successful relationships with the customer the marketing environment framework consists of macro environment and micro. Most importantly it is the change is life style of indian customers and social behavior will affect the fmcg industry in india it will demand a new products and services over the time and will lead to increase in investment in r&d of fmcg companies. The key objective under hcl ecosafe is targeted at integrating environmental management procedures into its business processes thereby protecting the environment, health, and safety of all its stakeholders. India lies on the indian plate, the northern portion of the indo-australian plate, whose continental crust forms the indian subcontinentthe country is situated north of the equator between 8°4' and 37°6' north latitude and 68°7' and 97°25' east longitude.
General environment is the most important dimension of business environment as businessman cannot influence or change the components of general environment rather he has to change his plans and policies according to the changes taking place in general environment. The internal marketing environment of a firm comprises all those factors which are inside firm marketing activities, including the firms' employees, firms policies, firms capital assets, firms organizational structure and its products and services. The indian marketing environment 4 marketing mix we have said marketing is the delivery of a total offer to the consumer in such a manner that 1 the indian marketing environment 5 a product that would meet the identified needs of the chosen consumer group warehousing channel management etcmarketing mix how does a firm make such offer to.
Political environment the political-legal environment of a country is influenced by political structures and organizations still political patronage is a must to start a business in india influence and integrate into marketing plans. The business environment is a marketing term and refers to factors and forces that affect a firm's ability to build and maintain successful customer relationshipsthe three levels of the environment are. Green marketing products that are presumed to be environmentally safe it incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.
Social and cultural aspects of a society form its very nature as culture is the essence of a society, this chapter will concentrate on a discussion of it only of all the so called environmental uncontrollables, culture, or at least the study of it, is one of the most difficult to comprehend. The hotel industry in india has a tremendous market potential globalization, economic liberalization, easy access to funds, information technology has shaped the present indian hotel industry. The impact of micro and macro environment factors on marketing there are two kinds of external marketing environments micro and macro these environments' factors are beyond the control of marketers but they still influence the decisions made when creating a strategic marketing strategy.
The indian marketing environment. Agricultural economics research review vol 22 january-june 2009 pp 1-19 food security and indian agriculture: policies, production performance and marketing environment.
The indian marketing environment the indian marketing environment at the end of this module the learning outcomes are what are the various components of the marketing environment. International marketing strategies of indian firms 21 concept of global e-commerce when a company becomes a global marketer, it views the world as environmental. Marketing environment business environment comprises the exterior factors that influence the company operations either direct or indirect marketing environment is a component of business environment that influences the company's capacity to promote and perform efficient operations on the market.